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Playbooks, reviewer perspectives, templates and demos.

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Article
Playbooks

Why AMNOG is won or lost in the first 90 days

The first 90 days after a positive opinion decide whether you fight from the front foot or spend a year defending claims you never should have made. Here is how the winning teams sequence them.

Dr Hannah Klein 9 min read
Article
HTA & Payer

Inside a NICE submission: what reviewers actually look for

NICE reviewers do not read your submission front-to-back. They triage. Here is the triage list — and the six questions an ex-ERG reviewer says they wrote in the margin of every dossier they ever read.

Marcus Iyengar 11 min read
Article
Evidence & Data

Indirect treatment comparisons without the hand-waving

The literature on indirect treatment comparisons is honest about its limits. Submissions usually are not. Here is how to pick a method, defend it in writing, and survive the reviewer follow-up.

Dr Priya Anand 12 min read
Article
Commercial & BD

The investor-ready narrative: Series C in one deck

The Series C deck is not a science talk. It is a sequencing argument. Here is the eight-slide spine the strongest decks share — and the numbers behind each one.

James Whitcombe 8 min read
Article
Inside Knowledgeable

How Knowledgeable thinks about defensible AI

Defensible AI is not a feature we bolted on. It is the entire reason we built Knowledgeable the way we did. Here are the five commitments we make to every customer — and how we audit ourselves against them.

The Knowledgeable team 6 min read
Article
Playbooks

The German AMNOG clock: a week-by-week field guide

A practical week-by-week breakdown of the AMNOG process — what the G-BA reads first, when IQWiG enters, and where senior reviewers fix problems before they become objections.

Knowledgeable editors 12 min read
Article
HTA & Payer

Reading a NICE FAD without losing the plot

How to read a NICE FAD for what it actually signals — the unspoken pushbacks, the cost-effectiveness sensitivities the committee dwells on, and the precedent it sets for your next submission.

Knowledgeable editors 9 min read
Article
Evidence & Data

Synthetic control arms: when regulators actually buy them

A field view on synthetic control arms — when FDA and EMA have actually accepted them, what regulators want to see, and how HTA bodies tend to receive them differently.

Knowledgeable editors 11 min read
Article
Commercial & BD

Pricing corridors for ultra-orphans in 2026

Why ultra-orphan pricing corridors are tightening in 2026 — IRP knock-ons, post-JCA national flexibility, and how to set a launch price that still defends the asset in year three.

Knowledgeable editors 10 min read
Article
Evidence & Data

What good evidence generation looks like at IND

A pragmatic view on the evidence-generation decisions made at IND that compound into HTA-ready (or HTA-unready) dossiers years later — endpoint choice, comparator strategy, biomarker thinking.

Knowledgeable editors 13 min read
HTA insights without the headaches: Evidence that shapes decisionsArticle
HTA & Payer

HTA insights without the headaches: Evidence that shapes decisions

Knowledgeable is revolutionizing Health Technology Assessments (HTA) by creating a structured knowledge base, simplifying data extraction, and empowering consultants with actionable insights for informed market access strategies.

Mark Byrom 4 min read
Building Knowledgeable Update 2: Why our launch is AI-freeArticle
Inside Knowledgeable

Building Knowledgeable Update 2: Why our launch is AI-free

Great consultancies are built on clarity, evidence, consistency, and trust. AI can accelerate these fundamentals, but only when firms first invest in strong digital foundations.

Mark Byrom 5 min read
Clinical trials, decoded: The full picture, in contextArticle
Evidence & Data

Clinical trials, decoded: The full picture, in context

Knowledgeable is transforming access to clinical trial data for Market Access consultancies, enhancing decision-making with an AI-driven database that streamlines insights and maximizes operational efficiency.

Mark Byrom 4 min read
How do top consultancies make each project better than the last?Article
Playbooks

How do top consultancies make each project better than the last?

Consulting quality isn’t built project by project: it compounds. Capturing tacit knowledge, codifying lessons, and creating shared memory turns individual insights into lasting, scalable advantage.

Mark Byrom 5 min read
How do you find the right data in a sea of noise?Article
Playbooks

How do you find the right data in a sea of noise?

Dr Louise Street-Docherty shares how top consultants cut through information overload: finding relevant, high-quality data fast and aligning teams around clear, evidence-based answers.

Mark Byrom 6 min read
How do you go from 100 papers to one key insight?Article
Evidence & Data

How do you go from 100 papers to one key insight?

Great consulting means spotting signal in the noise—prioritising relevance, clinical context, and real-world impact over volume, significance, or citations to build strategies that truly resonate.

Mark Byrom 5 min read
How do you turn a vague brief into a strategic question?Article
Playbooks

How do you turn a vague brief into a strategic question?

Every great market access project starts with the right question. This Q&A reveals how clarity at scoping saves time, sharpens insights, and drives strategies that resonate.

Mark Byrom 5 min read
How do you turn raw data into a persuasive story?Article
Evidence & Data

How do you turn raw data into a persuasive story?

Persuasive market access stories don’t just report data, they guide decisions. Clarity comes from focus, alignment, and anchoring every recommendation to evidence that truly matters.

Mark Byrom 4 min read
What do you need to know before you start looking?Article
Playbooks

What do you need to know before you start looking?

Market access projects fail when teams chase data without focus. In this Q&A, Louise Street-Docherty shares how structured scoping saves time, sharpens insights, and strengthens strategy.

Mark Byrom 5 min read
What makes an insight truly usable to the client?Article
Playbooks

What makes an insight truly usable to the client?

Turning insight into influence means more than collecting data. It requires clarity, defensibility, and tailored storytelling that equips every client stakeholder to act with confidence.

Mark Byrom 5 min read
Why does knowing who said it matter just as much as what they said?Article
Evidence & Data

Why does knowing who said it matter just as much as what they said?

Finding real influence in market access means looking past publication counts to ask: who truly shapes payer decisions, connects networks, and carries weight in the right regions?

Mark Byrom 4 min read
Built for output: How project templates bring strategy into focusArticle
Playbooks

Built for output: How project templates bring strategy into focus

Knowledgeable's project templates streamline Market Access consultancy, reducing ambiguity and enhancing efficiency. This empowers consultants to focus on strategic insights, delivering high-quality, client-aligned outcomes consistently.

Mark Byrom 4 min read
Making teamwork work: How structure drives consistency in market accessArticle
Playbooks

Making teamwork work: How structure drives consistency in market access

Knowledgeable offers an AI-enhanced operating system for market access consultancies, ensuring structured collaboration, consistency in workflows, and improved efficiency, ultimately driving successful project outcomes and strategic insights.

Mark Byrom 5 min read
Securing the edge: Why access control is critical for modern market access workArticle
Inside Knowledgeable

Securing the edge: Why access control is critical for modern market access work

Access control is vital for market access consultancies to protect sensitive data and foster collaboration. Knowledgeable's AI platform enhances security, ensuring robust protocols for informed decision-making and client trust.

Mark Byrom 4 min read
What if you never lost a good idea again?Article
Playbooks

What if you never lost a good idea again?

Knowledgeable advances Market Access consulting by creating a centralized knowledge memory system, enhancing collaboration, retention, and efficiency, ensuring valuable insights and ideas are never lost amid team transitions.

Mark Byrom 5 min read
Why start from scratch? How modular frameworks save time and elevate qualityArticle
Playbooks

Why start from scratch? How modular frameworks save time and elevate quality

Knowledgeable's AI-enhanced operating system utilizes modular frameworks to streamline consulting processes, ensuring efficient, high-quality outputs and fostering collaboration in market access consulting. Embrace innovation for enduring client insights.

Mark Byrom 4 min read
Building Knowledgeable Update 1: We’re not here to overpromiseArticle
Inside Knowledgeable

Building Knowledgeable Update 1: We’re not here to overpromise

A behind-the-scenes look at how we’re building our AI-enhanced operating system for Strategic Market Access consultancies with rigor, transparency, and real-world accountability.

Mark Byrom 5 min read
250 million papers, one single truth: only the right ones matterArticle
Evidence & Data

250 million papers, one single truth: only the right ones matter

Our platform transforms evidence gathering in pharma and health by utilizing AI to streamline searches through over 250 million publications, enabling efficient access and analysis of critical knowledge.

Mark Byrom 5 min read
Author lists to influence maps: understanding who shapes the scienceArticle
Evidence & Data

Author lists to influence maps: understanding who shapes the science

Explore enhanced influence mapping in healthcare through enriched expert profiles and AI-driven insights. Understand key opinion leaders and their roles to develop targeted, evidence-based strategies for better stakeholder engagement.

Mark Byrom 4 min read
Because names matter: How author disambiguation supercharges scientific insightArticle
Evidence & Data

Because names matter: How author disambiguation supercharges scientific insight

In an era where AI promises speed and scale, market access consultants still face one stubborn bottleneck: knowing who to trust.

15 min read
Profit is hiding in your process: The three biggest efficiency leaks in your consulting workflowArticle
Commercial & BD

Profit is hiding in your process: The three biggest efficiency leaks in your consulting workflow

If you’ve been in market access consulting long enough, you know this truth: great people can’t overcome broken systems forever.

4 min read
Ranking matters: The critical flaw in how most AI handles market access dataArticle
Evidence & Data

Ranking matters: The critical flaw in how most AI handles market access data

The biggest misconception about AI is that finding information is the same as understanding it. It’s not. Consultants don’t just gather data. They weigh it.

4 min read
Signal over noise: How the right ontology makes AI work for Market AccessArticle
Playbooks

Signal over noise: How the right ontology makes AI work for Market Access

Market access consultants face a paradox: there’s more data than ever—but turning it into strategic insight is harder than ever.

22 min read
The silent squeeze: How pharma’s ‘do more with less’ culture is reshaping the consultancy business modelArticle
Commercial & BD

The silent squeeze: How pharma’s ‘do more with less’ culture is reshaping the consultancy business model

Pharma is under pressure. Their answer? Push more work downstream, demand it faster, and expect the same (or higher) standard for less.

Mark Byrom 4 min read
Consultancy burnout is a system problem, not a people problemArticle
Commercial & BD

Consultancy burnout is a system problem, not a people problem

In consulting, there’s a long-standing myth: the best people are the ones who can take on more. More timelines. More fire drills. More deliverables.

4 min read
Every proposal is a bet: Why consultancies can’t afford to lose time on speculative workArticle
Commercial & BD

Every proposal is a bet: Why consultancies can’t afford to lose time on speculative work

Most market access firms underestimate the resource drain of speculative work. A typical proposal isn’t just a quote and a few paragraphs. It’s a crafted narrative. A mini-strategy.

4 min read
Explainable AI in market access: What it is, why it matters, and how to get it rightArticle
Inside Knowledgeable

Explainable AI in market access: What it is, why it matters, and how to get it right

Most AI feels like magic until it goes wrong. It gives you a paragraph, an answer, a draft GVD section… and it looks great. But then someone asks a perfectly fair question. “What’s this based on?”

4 min read
The hidden cost of rework: Why knowledge loss is killing profitability in market access consultingArticle
Commercial & BD

The hidden cost of rework: Why knowledge loss is killing profitability in market access consulting

Most consultancies don’t realise how much time they’re losing to rework, because it doesn’t show up on a single line in the P&L.

4 min read
Why generic AI won’t fix Market Access consulting… and might even make it worseArticle
Inside Knowledgeable

Why generic AI won’t fix Market Access consulting… and might even make it worse

Market access work is a mix of clinical nuance, pricing context, regulatory frameworks, and payer logic. It lives in long-form documents, regional value statements, stakeholder maps, and years of strategic knowledge that isn’t public and isn’t always consistent.

Charlie Brook 4 min read
Why market access consulting is now a three-dimensional challenge, and what to do about itArticle
Commercial & BD

Why market access consulting is now a three-dimensional challenge, and what to do about it

Once upon a time, market access consulting was tough but manageable. Now it’s become a three-dimensional challenge and every axis is working against you.

Mark Byrom 4 min read
Grounded AI: How next-gen retrieval unlocks strategic clarity in Market AccessArticle
Inside Knowledgeable

Grounded AI: How next-gen retrieval unlocks strategic clarity in Market Access

Without compromising quality or compliance market access teams are under pressure to deliver more strategy, faster. So all aboard the AI hype train? Not so fast!

18 min read
Proof in practice: How attribution transforms market access strategyArticle
Evidence & Data

Proof in practice: How attribution transforms market access strategy

In market access consulting, trust is earned with more than just good ideas, it’s proven with traceable insight.

20 min read
The Knowledgeable glossary

Plain-English definitions for AMNOG, ICER, JCA, ITC/MAIC, RWE and the rest of the vocabulary teams actually use.

Browse the glossary