Commercialization

What is commercialization in pharmaceuticals?

Commercialization is the process of bringing an approved medical product to market and ensuring it reaches patients effectively. It involves launch planning, pricing and reimbursement, distribution, medical education, and post-launch lifecycle management. The goal is to maximise patient impact and business sustainability.|

What are the key elements of an effective commercialisation strategy?

Successful commercialisation requires early cross-functional planning across regulatory, market access, medical, and commercial teams. Key elements include understanding market dynamics, generating real-world evidence, aligning pricing and access strategies, and building strong stakeholder relationships to ensure adoption and long-term success.