Resources
hta-payer· 6 June 2026· 5 min read
Payer value proposition canvas
One page. Every payer audience. Side-by-side.
Author
Chief Innovation Officer
Use this canvas at the start of access strategy work. One page per market, one column per payer archetype, four rows: clinical, economic, organisational, patient. If you can't fill a cell, that's your evidence-generation backlog.
Download the canvas
Editable .docx — replace the example with your own indication and comparator.
Download .docx