Stakeholders

Who are stakeholders in healthcare?Stakeholders are all the individuals, organisations, or groups that influence—or are influenced by—the development, approval, and use of a healthcare product. This includes payers, regulators, healthcare professionals, patients, advocacy groups, and policymakers. Each stakeholder group brings a different perspective and set of priorities.Why is stakeholder engagement important?Effective stakeholder engagement ensures that product strategies align with the needs and expectations of the healthcare ecosystem. By involving key stakeholders early, pharmaceutical companies can identify potential barriers, build trust, and generate insights that guide clinical, regulatory, and access decisions.