glossary
What is peer-to-peer engagement?Peer-to-peer engagement refers to interactions between medical professionals that support scientific education, evidence sharing, and clinical discussion. These interactions may take place during congresses, advisory boards, roundtables, or one-on-one meetings and are typically non-promotional in nature.Why is peer-to-peer engagement important in medical affairs?It builds trust, supports data dissemination, and allows companies to gather insights and inform decision-making. High-quality engagement fosters scientific leadership and helps drive adoption by supporting clinician confidence and understanding.