Payers

What are payers?Payers are the organisations responsible for financing or reimbursing the cost of healthcare services and treatments. They can include government bodies, national health systems, insurance companies, or hospital procurement groups. Payers play a central role in determining which products are accessible to patients through coverage and reimbursement decisions.Why are payers important in the pharmaceutical industry?Payers directly influence patient access and the commercial success of medicines. Their decisions on pricing, reimbursement, and formulary inclusion determine whether a product reaches the market and how widely it is adopted. Understanding payer priorities such as cost-effectiveness, budget impact and real-world value is essential for successful market access strategies.