Resources
playbooks· 30 May 2026· 11 min read
Market access strategy on one page
The strategy doc that survives contact with the launch team.
Author
Chief Innovation Officer
Why one page
Eighty-slide access strategies don't survive contact with the launch team. One page does. The constraint forces you to name the bet — the comparator, the price you're defending, the evidence you'll need by which gate — instead of hiding behind a swimlane.
The four boxes
| Box | What it answers | Owner |
|---|---|---|
| Position | Comparator, indication tree, unmet need | Medical + Access |
| Evidence | Trial, ITC, RWE plan by HTA | HEOR |
| Price | Corridor, IRP knock-ons, contracting | Pricing |
| Plan | Sequence by market, key dates, risks | Access lead |
Make the trade-offs visible
If two boxes contradict each other, that's your strategy meeting. Don't paper over it with a fifth box.
What to leave out
Aspirational language. Comparator hedging (pick one). Generic value pillars. If a sentence could appear in any deck, cut it.