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Unmet need
Unmet need refers to a gap in medical care where existing treatment options are insufficient, unavailable, or ineffective for a specific patient population or condition.
Voice of the customer refers to insights collected from stakeholders that capture their needs, expectations, and experiences with a product or therapeutic area.
Willingness to pay refers to the maximum amount a healthcare payer, provider, or system is prepared to spend for a treatment based on its perceived value and resulting health outcomes.
Workflow integration refers to the alignment of a product or tool with the routines and systems used by healthcare professionals in everyday clinical practice.