Glossary of terms

Resource of commonly used terms within the sector.

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Unmet need

Unmet need refers to a gap in medical care where existing treatment options are insufficient, unavailable, or ineffective for a specific patient population or condition.

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User-defined data updates

User defined data updates allow users to set how often their dashboards and datasets refresh, supporting continuous tracking of changing metrics.

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Value proposition

A value proposition is a clear, evidence based summary of the benefits a product delivers to patients, providers, and payers.

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Voice of the customer

Voice of the customer refers to insights collected from stakeholders that capture their needs, expectations, and experiences with a product or therapeutic area.

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Willingness to pay

Willingness to pay refers to the maximum amount a healthcare payer, provider, or system is prepared to spend for a treatment based on its perceived value and resulting health outcomes.

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Workflow integration

Workflow integration refers to the alignment of a product or tool with the routines and systems used by healthcare professionals in everyday clinical practice.

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