

What is implementation science?
Implementation science examines the barriers and facilitators that affect how new therapies, guidelines, or interventions are adopted in clinical practice. It includes evaluating the effectiveness of educational programs, organizational change strategies, and patient engagement tools. The goal is to bridge the gap between research and routine care.
Why is implementation science important in pharma?
Even the most effective treatments can fail to reach patients without strategic implementation. By understanding real-world adoption patterns, pharmaceutical teams can design better support programs, improve stakeholder engagement, and maximize the impact of new therapies.
Indications are the specific diseases, conditions or symptoms for which a medication, medical device, or surgical procedure is approved to be used. As such, an indication defines the intended therapeutic purpose of an intervention and is typically established through rigorous scientific research and regulatory approval. It is common for treatments to be approved for use in multiple conditions or diseases, meaning they may have several indications based on their efficacy in different medical contexts.